About a month after being announcement As Kik Messenger would be shut down, the popular messaging app was registered by the Internet brand holding company MediaLab. Terms of the Kik Interactive acquisition have not been disclosed, but the millions of Kik users can breathe a sigh of relief.
MediaLab, which owns other internet brands including Whisper and DatPiff, has already laid out its plans for the app. It aims to make the app faster, improve the way people connect with each other, and rid the app of spam bots and unwanted messages.
It will also, for now, cease the video chat failover and the third-party bot platform, although RageBot remains.
One of the issues users may have with MediaLab’s plans is the introduction of advertisements that will accompany its acquisition – with the company stating that it must introduce them in order to cover its expenses.
Commenting on the acquisition in a blog post, MediaLab said, “Ted Livingston and the rest of the Kik team have spent the past nine years creating something really special. At the risk of sounding out of date, we still passionately believe in what the internet promised in its early days – a connected and shared experience among people, regardless of geography or time zone. Kik is one of those amazing places that brings us back to those early aspirations… As a group of Mavericks ourselves, we resonate with the ethics of Kik and felt it was a community we wanted to help to contiue.
The acquisition means that Kik Interactive can focus on its Kin cryptocurrency as planned, later it will do so knowing that the app that brought it success will live on. And MediaLab will continue to partner with Kin in the future.